设定广告目标 15-3 Advertising Objectives Specific Communication Task Accomplished with a Specific Target Audience During a Specific Period of Time Informative Advertising Persuasive Advertising Build Primary demand Build selective demand Comparison Advertising Reminder Advertising Compares One Brand to Keeps Consumers Thinking Another About a Product. 商务策划学院2002商务策划学院 2002 15-3 Informative Advertising Build Primary Demand 设定广告目标 Persuasive Advertising Build SelectiveDemand Comparison Advertising Compares One Brand to Another Advertising Objectives • Specific Communication Task • Accomplished with a Specific Target Audience • During a Specific Period of Time Reminder Advertising Keeps Consumers Thinking About a Product