4. customer support Successful businesses have this in common: they focus on the customer's needs. This ought to be an important purpose for most business websites Pre-sales support can be enumerated under revenue generation, but post-sales support to your customers is a category all of its own. Fortunately, the Web can provide the very best in customer Your system may be as simple as an FAQ or troubleshooting decision tree. What a great way Epson's site links you to any driver software you may need un Ore valuable a searchable database becomes. Microsoft's site, for example, provides a huge amount of product support information on Providing customer support on the Web is not only efficient for the customer, it is also a boon to company customer support departments, who can refer callers to their website for detailed and complete information, substantially shortening phone calls There's no need to be fuzzy about your website's purposes. Ask yourself these questions How can I present my company in the best possible light?(brand development What source(s)of revenue can we realistically expect from our online business? How can we achieve maximal cost savings on the Internet? and How can we provide excellent online customer support? Answer these four questions and you're well on your way to online success 73. Introduction of mobile e-commerce 7.3.1 Introduction The rapid growth of mobile computing, especially through WAP technology makes mobile E-commerce possible GSM and other wireless networks and especially Wireless Application Protocol technology designed for GSM and subsequent mobile networks have now opened access to Internet for and-held mobile terminals. Bluetooth technology will further enhance the sphere of mobility Both facilitate also mobile E-commerce. Using these technologies, both customer and merchant can now be mobile, although it is probable that a customer is more mobile than a merchant M-commerce offers users the possibility of accessing the Internet via a rapidly expanding of mobile devices like smart mobile handsets. as are added, mobile communications are radically extending the scope of e-commerce beyond its current boundaries. By the end of 2004-05, mobiles are expected to provide the most common access to high speed Internet, thus enabling transactions and specialized information services on he move for the ma 7.3. 2 Relating the mobile environment with the fixed One What is the difference between a mobile environment and a more traditional network environment? Mobility can be understood in several ways. One can think that a person moves from one physical place to another, but does not carry any mobile equipment with him or her. In this case he or she uses the locally available( fixed) network infrastructure to take actions in the network, including issuing E-commerce transactions. Assuming that the above mobile person does carry with him or her a piece of personal equipment that facilitates the access to the network resources we come closer to the concept of mobile E-commerce. The most general idea is that a customer can conduct E-commerce at any time at any place using the miniature devices. Overall, our view is that mobile hand-held devices and the supporting net-works are a special access technology to Internet or another backbone network facilitating many services, including E References 1. Dr. Ralph F. wilson. Web Marketing The Five Mutable Laws of Web Marketing Web Marketing Today, Issue 55, April 1, 1999. Internet www.wilsonweb.com/wmta/basic-principles.htm 2. Dr. Ralph F. wilson. Web Marketing Tips to Tailor Your Business to the Internet Culture Web MarketingTodayIssue55,April1,1999.Internethttp:/www.wilsonweb.com/wmta/cultural-clues.htm Transactions Mobile Electronic Commerce ternet:http://path.berkeleyedu/-raja/distributed-server/ncs-ecommerce.pdf4. customer support Successful businesses have this in common: they focus on the customer's needs. This ought to be an important purpose for most business websites. Pre-sales support can be enumerated under revenue generation, but post-sales support to your customers is a category all of its own. Fortunately, the Web can provide the very best in customer support. Your system may be as simple as an FAQ or troubleshooting decision tree. What a great way to help your customers. The more material you have, the more valuable a searchable database becomes. Microsoft's site, for example, provides a huge amount of product support information on. Epson's site links you to any driver software you may need. Providing customer support on the Web is not only efficient for the customer, it is also a boon to company customer support departments, who can refer callers to their website for detailed and complete information, substantially shortening phone calls. There's no need to be fuzzy about your website's purposes. Ask yourself these questions: ▪ How can I present my company in the best possible light? (brand development) ▪ What source(s) of revenue can we realistically expect from our online business? ▪ How can we achieve maximal cost savings on the Internet? and ▪ How can we provide excellent online customer support? ▪ Answer these four questions and you're well on your way to online success. 7.3. Introduction Of Mobile E-commerce 7.3.1 Introduction The rapid growth of mobile computing, especially through WAP technology makes mobile E-commerce possible. GSM and other wireless networks and especially Wireless Application Protocol technology designed for GSM and subsequent mobile networks have now opened access to Internet for hand-held mobile terminals. Bluetooth technology will further enhance the sphere of mobility. Both facilitate also mobile E -commerce. Using these technologies, both customer and merchant can now be mobile, although it is probable that a customer is more mobile than a merchant. M-commerce offers users the possibility of accessing the Internet via a rapidly expanding array of mobile devices like smart mobile handsets. As new functions and applications (data, video) are added, mobile communications are radically extending the scope of e-commerce beyond its current boundaries. By the end of 2004-05, mobiles are expected to provide the most common access to high speed Internet, thus enabling transactions and specialized information services on the move for the mass-market. 7.3.2 Relating the Mobile Environment with the Fixed One What is the difference between a mobile environment and a more traditional network environment? Mobility can be understood in several ways. One can think that a person moves from one physical place to another, but does not carry any mobile equipment with him or her. In this case he or she uses the locally available (fixed) network infrastructure to take actions in the network, including issuing E-commerce transactions. Assuming that the above mobile person does carry with him or her a piece of personal equipment that facilitates the access to the network resources we come closer to the concept of mobile E-commerce. The most general idea is that a customer can conduct E-commerce at any time at any place using the miniature devices. Overall, our view is that mobile hand-held devices and the supporting net-works are a special access technology to Internet or another backbone network facilitating many services, including E-commerce. References 1. Dr. Ralph F. Wilson. Web Marketing Basics. The Five Mutable Laws of Web Marketing Web Marketing Today, Issue 55, April 1, 1999. Internet:http://www.wilsonweb.com/wmta/basic-principles.htm 2. Dr. Ralph F. Wilson. Web Marketing Basics. Tips to Tailor Your Business to the Internet Culture Web Marketing Today, Issue 55, April 1, 1999. Internet:http://www.wilsonweb.com/wmta/cultural-clues.htm 3. Jari Veijalainen. Transactions in Mobile Electronic Commerce Internet:http://path.berkeley.edu/~raja/distributed-server/lncs-ecommerce.pdf