Examples of Research Objectives Defining market trends and competitive structure Profiling strengths and weaknesses of suppliers Identifying primary buyers Identifying buying criteria Surveying potential users for willingness to switch O Copy rights reserved, Zou Deqiang13 13 © Copy rights reserved, Zou Deqiang Examples of Research Objectives • Defining market trends and competitive structure • Profiling strengths and weaknesses of suppliers • Identifying primary buyers • Identifying buying criteria • Surveying potential users for willingness to switch