Organizational Behavior( OB) A field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organizations effectiveness Built on many different disciplines But ob is very complex Dr. Jerry L. huxellDr. Jerry L. Huxell Organizational Behavior (OB) • A field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization’s effectiveness • Built on many different disciplines • But OB is very complex