Performance Measures Measures Total Sales Average Sales Per store Sales by Goods/Service Category Sales Per Square Foot Gross Margins Gross Margin Return on Investment Operating Income Inventory Turnover Markdown Percentages Employee Turnover Financial ratios Profitability Benchmarking• Measures – Total Sales – Average Sales Per Store – Sales by Goods/Service Category – Sales Per Square Foot – Gross Margins – Gross Margin Return on Investment – Operating Income – Inventory Turnover – Markdown Percentages – Employee Turnover – Financial Ratios – Profitability • Benchmarking