Licensing Licensing is one form of foreign market entry More engaging than exporting Less risky than foreign direct investment Could cause lose of product control It has proponents and opponents Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 9-2 Licensing Licensing is one form of foreign market entry • More engaging than exporting • Less risky than foreign direct investment • Could cause lose of product control • It has proponents and opponents