Factors influencing consumer behavior Cultural Social Personal Reference Psychological Culture Age groups lifecycle stage Motivation Occupation Economic Perception Family Buyer Subculture situation arning Lifestyle Beliefs Attitudes Personality& roles Social class self-concept statusFactors influencing consumer behavior Psychological Motivation Perception Learning Beliefs & Attitudes Buyer Personal Age & lifecycle stage Occupation Economic situation Lifestyle Personality& self-concept Social Reference groups Family Roles & status Cultural Culture Subculture Social class