Demand Management 1-17 DEMAND MARKETING SOME STATE TASK ACTIONS Negative demand disabuse demand changed attitudes? No demand create demand? connect attributes needs,AIOs Latent demand develop demand develop product Faltering demand revitalize demand add blue beads、、 Irregular demand synchronise led spot specials Full demand maintain demand measure performance Overfull demand reduce demand demarketing Unwholesome demand destroy demand Kissing a smoker is like licking the bottom of an ashtray 制卧经价蜀易大考 国际商学院市场营销学系¾ Negative demand disabuse demand changed attitudes? ¾ No demand create demand? connect attributes & needs, AIOs ¾ Latent demand develop demand develop product ¾ Faltering demand revitalize demand add blue beads.. ¾ Irregular demand synchronise led spot specials ¾ Full demand maintain demand measure performance ¾ Overfull demand reduce demand demarketing ¾ Unwholesome demand destroy demand Kissing a smoker is like licking the bottom of an ashtray ¾ Negative demand disabuse demand changed attitudes? ¾ No demand create demand? connect attributes & needs, AIOs ¾ Latent demand develop demand develop product ¾ Faltering demand revitalize demand add blue beads.. ¾ Irregular demand synchronise led spot specials ¾ Full demand maintain demand measure performance ¾ Overfull demand reduce demand demarketing ¾ Unwholesome demand destroy demand Kissing a smoker is like licking the bottom of an ashtray DEMAND MARKETING SOME STATE TASK ACTIONS 1－17 Demand Management 1－17