EXPERTSⅤIEWS Roepothgooriganal afferent direction vacionsstangadges Emmgttoatal Gauri nanda contaactionofith Ravi sawhney dusttrenenetrsevelEXPERTS VIEWS Gauri Nanda Ravi Sawhney • Keep the original ideas • Various languages • Target at customers of different level • Simple • Do not go in a different direction • Use existing edge • Emotional connection with customers