Learning objectives Describe electronic retailing(e-tailing) and its characteristics 2. Define and describe the primary e-tailing business models 3. Describe how online travel and tourism services operate and their impact on the industry Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry