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Marketing sales Orientations Contrasted Starting Point Focus Means Ends Selling Profits Factory Existing and throug h Products Promoting Volume The Selling concept Customer Integrated Profits Market through Needs Marketing Satisfaction The Marketing ConceptMarketing & Sales Orientations Contrasted Factory Existing Products Selling and Promoting Profits through Volume Market Customer Needs Integrated Marketing Profits through Satisfaction The Selling Concept The Marketing Concept Starting Point Focus Means Ends
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