Third-Party(Trading)EXchanges Third-party exchanges are characterized by two contradicting properties They are neutral, because they do not favor either sellers or buyers and They do not have a built-in constituency of sellers or buyers, they sometimes have a problem attracting enough buyers and sellers to attain financial viability Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 12 Third-Party (Trading) Exchanges • Third-party exchanges are characterized by two contradicting properties: – They are neutral, because they do not favor either sellers or buyers and – They do not have a built-in constituency of sellers or buyers, they sometimes have a problem attracting enough buyers and sellers to attain financial viability