Cross-Border Merge Acquisitions,and Valuation . Cross-border mergers,acquisitions,and strategic alliances all face similar challenges: they must value the target enterprise on the basis of its projected performance in its market. An enterprise's potential value is a combination of the intended strategic plan and the expected operational effectiveness to be implemented post-acquisition. Copyright 2007 Pearson Addison-Wesley.All rights reserved. 19-3Copyright © 2007 Pearson Addison-Wesley. All rights reserved. 19-3 Cross-Border Mergers, Acquisitions, and Valuation • Cross-border mergers, acquisitions, and strategic alliances all face similar challenges: they must value the target enterprise on the basis of its projected performance in its market. • An enterprise’s potential value is a combination of the intended strategic plan and the expected operational effectiveness to be implemented post-acquisition