5-14 Measurement in marketing research Four levels of measurement >nomina/scales:football team shirt number >ordinal scales:rank of students'examination results >interval scales:order and distance >ration scales:order,distance and unique origin,e.g.height 制计价蜀易大孝 国际商学院市场营销学系Measurement in marketing research ¾nominal scales: football team shirt number ¾ordinal scales: rank of students’ examination results ¾interval scales: order and distance ¾ration scales: order, distance and unique origin, e.g. height Four levels of measurement 5 －14 5 －14