You should use appropriate services marketing concepts to describe your service and your proposed You may not have all of the information that you would like at your disposal, especially if you are doing a technology-oriented or web-based service. Do the best you can and be sure to explicitly state any assumptions you are making. If there is information that you cannot find but would want obtain before starting the service such as additional consumer research, competitor information, cost information, technology capabilities, etc, be sure to specify that in your paper Included e summary that highlights the key aspects of your new service or redesign should also be Your paper will be evaluated based on the quality of your justification for the decisions you make about your service, your consistency in linking marketing strategy and tactic decisions, the depth of knowledge about services marketing you demonstrate based on your discussion of course concepts, the level of detail provided, and the quality of the writing Your report should be typed and be a maximum of 12 pages Due dates An abstract(or outline of your paper if you prefer) describing the basic idea for your new service (including a description of the target and the proposed positioning)or redesign(including the rationale for the redesign) is due March 3. The paper is due on April 21 You will also have the opportunity to present your new service or service redesign to the class Each person(or partners)will give a short presentation(10 minutes)describing the key elements of his/her service and the related service marketing concepts. Think of the presentation as a brief pitch you are giving to get funding for your new service idea or to convince your boss of a needed redesign in the company's service. Presentations will take place the last few class periods in the semester NOTE: Feel free to discuss your ideas with me at any point during the semester. Also, I would be happy to read and give feedback on a draft of your paper prior to the due date( turn in by April 14)6 • You should use appropriate services marketing concepts to describe your service and your proposed marketing strategy. • You may not have all of the information that you would like at your disposal, especially if you are doing a technology-oriented or web-based service. Do the best you can and be sure to explicitly state any assumptions you are making. If there is information that you cannot find but would want to obtain before starting the service such as additional consumer research, competitor information, cost information, technology capabilities, etc., be sure to specify that in your paper. • An executive summary that highlights the key aspects of your new service or redesign should also be included. Your paper will be evaluated based on the quality of your justification for the decisions you make about your service, your consistency in linking marketing strategy and tactic decisions, the depth of knowledge about services marketing you demonstrate based on your discussion of course concepts, the level of detail provided, and the quality of the writing. Your report should be typed and be a maximum of 12 pages. Due Dates: An abstract (or outline of your paper if you prefer) describing the basic idea for your new service (including a description of the target and the proposed positioning) or redesign (including the rationale for the redesign) is due March 3. The paper is due on April 21. You will also have the opportunity to present your new service or service redesign to the class. Each person (or partners) will give a short presentation (10 minutes) describing the key elements of his/her service and the related service marketing concepts. Think of the presentation as a brief pitch you are giving to get funding for your new service idea or to convince your boss of a needed redesign in the company's service. Presentations will take place the last few class periods in the semester. NOTE: Feel free to discuss your ideas with me at any point during the semester. Also, I would be happy to read and give feedback on a draft of your paper prior to the due date (turn in by April 14)