Outline 12-2 I.What is a Distribution Channel? II.Roles of Distribution Channels III.Designing of Distribution Channels IV.Distribution Channel Management 對至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 12－2 Outline I. What is a Distribution Channel? II. Roles of Distribution Channels III. Designing of Distribution Channels IV. Distribution Channel Management