Market Characteristics Population demographics Age distribution, life expectancies household size. urbanization Income Distribution of low, medium, and high incomes Gross domestic product per capita Purchasing power parity a Consumption patterns Income spent on necessities and luxuries Product saturation or diffusion Product form differencesMarket Characteristics ◼ Population demographics ◼ Age distribution, life expectancies, household size, urbanization ◼ Income ◼ Distribution of low, medium, and high incomes ◼ Gross domestic product per capita ◼ Purchasing power parity ◼ Consumption patterns ◼ Income spent on necessities and luxuries ◼ Product saturation or diffusion ◼ Product form differences