to carefully consider channel conflicts that may arise. If a customer is buying direct from a company in another country rather than via the agent, this will marginalize the business of the local agent who may want some recompense for sales efforts or may look to partner with 8.2. Strategy of Internet marketing 8.2. 1 Define the objection Developing a successful Internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following A great product a website specifically designed to sell a killer marketing strategy Dor Each step plays an important role in your overall strategy and must be developed to its fullest ential. If even one step fails, your chances of success will be minimal 8. 2.2 Design content 1. Developing Your Product Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you cant create your own product. The knowledge you have within your own mind is extremely valuable Everybody is good at something, has a special talent or some specialized knowledge. Use this nowledge to create a product The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want Another consideration of great importance is your target market. Keep in mind, the Internet is marketplace. Develop a product with a large geographic target and a wide appeal. A great will fulfill a need or desire and provide instant gratification e a few of the top sellers a Software nformation de before you develop your product, do some research --find out exactly what people want and develop your product accordingly The most important consideration when developing your product is quality. Your product should not only deliver what you promise, but should go above and beyond the expected and over deliver. Your customers'satisfaction is of the utmost importance 2. Developing Your Website Once you've developed a great product, your next step will be to develop a great websi ur website must be specifically designed to sell your produc Everything within your website should have one purpose- getting your visitor to take action Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words. Fancy graphics don't make sales-- words de Every word, sentence and headline should have one specific purpose -to lead your potential customer to your order page. Write your website copy as if you are talking to just one person Identify a problem and validate that one visitors need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them -why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade -thats the bottom lineto carefully consider channel conflicts that may arise. If a customer is buying direct from a company in another country rather than via the agent, this will marginalize the business of the local agent who may want some recompense for sales efforts or may look to partner with competitors. 8.2. Strategy of Internet Marketing 8.2.1 Define the objection Developing a successful Internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following: ▪ A great product. ▪ A website specifically designed to sell. ▪ A killer marketing strategy. Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal. 8.2.2 Design content 1. Developing Your Product Your first step will be to develop a great product. You're probably thinking that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why you can't create your own product. The knowledge you have within your own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product. The key to developing a great product is exclusiveness. Your product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what they want. Another consideration of great importance is your target market. Keep in mind, the Internet is a global marketplace. Develop a product with a large geographic target and a wide appeal. A great product will fulfill a need or desire and provide instant gratification. Here are a few of the top sellers: ▪ Software. ▪ Information. ▪ Private sites. ▪ Internet services. Before you develop your product, do some research -- find out exactly what people want and develop your product accordingly. The most important consideration when developing your product is quality. Your product should not only deliver what you promise, but should go above and beyond the expected and over deliver. Your customers’ satisfaction is of the utmost importance. 2. Developing Your Website Once you've developed a great product, your next step will be to develop a great website. Your website must be specifically designed to sell your product. Everything within your website should have one purpose -- getting your visitor to take action. Words are the most powerful marketing tool you have. The right words will turn your visitors into customers. The wrong words will cause them to click away and never return. Your words are the entire foundation of your business. Your product, your website and your marketing strategies all depend upon your words. Fancy graphics don't make sales -- words do. Every word, sentence and headline should have one specific purpose – to lead your potential customer to your order page. Write your website copy as if you are talking to just one person. Identify a problem and validate that one visitor’s need for a solution. Continue to write and explain why your product is the solution to their problem. Tell them exactly what your product will do for them – why it will solve their problems and how. Pack your copy with benefits and more benefits. Write to persuade – that’s the bottom line