Opening vignette (1 of4 Analyzing Customer Churn in a Telecom Company Using Big data Methods Telecom -a highly competitive market segment Customer churn rate is higher than most other markets a good example of Big Data analytics Challenges Data from multiple sources Data volume is higher than usual Solution Results Pearson Copyright C 2018, 2014, 2011 Pearson Education, Inc. All Rights ReservedCopyright © 2018, 2014, 2011 Pearson Education, Inc. All Rights Reserved Opening Vignette (1 of 4) Analyzing Customer Churn in a Telecom Company Using Big Data Methods • Telecom – a highly competitive market segment • Customer churn rate is higher than most other markets • A good example of Big Data analytics • Challenges – Data from multiple sources – Data volume is higher than usual • Solution • Results