Unit 16 Mass Media LTeaching Aims 1.Master the useful expressions in this unit. 2.Train the students'listening ability to understand the main idea and grasp important details ofa text: 3.Give a brief summary to the conversations and story about mass media 4.Improve the student's speaking ability related to the conversations and story abou mass media II.Teaching Points 1.Ss are required to understand the conversations and story related to mass media 2.Train the students'listening and speaking abilities. 3.Useful expressions and words:carve,issue,distribute,current,domestic,colony, circulation,approve of,occurrence,feature,documentary,etc. .Teaching Methods 1.Listening and speaking activities 2.Individual,pair,or group work 3.Role-play activities 4.Explanation IV.Teaching Periods Two teaching hours V.Teaching procedures Step one Introduction Mass media denotes a section of the media specifically designed to reach a large audience.The term was coined in the 1920s with the advent of nationwide radio networks,mass-circulation newspapers and magazines.Collectively,the communications media,especially television,radio,and newspapers,that reach the mass of the people.Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology.Media Education the process by which individuals leamn the technical production skills associated with creating media texts.Traditionally,it has not included the intellectual processes of Unit 16 Mass Media I. Teaching Aims 1. Master the useful expressions in this unit; 2. Train the students’ listening ability to understand the main idea and grasp important details of a text; 3. Give a brief summary to the conversations and story about mass media 4. Improve the student’s speaking ability related to the conversations and story about mass media. II. Teaching Points 1. Ss are required to understand the conversations and story related to mass media. 2. Train the students’ listening and speaking abilities. 3. Useful expressions and words: carve, issue, distribute, current, domestic, colony, circulation, approve of, occurrence, feature, documentary, etc. III. Teaching Methods 1. Listening and speaking activities 2. Individual, pair, or group work 3. Role-play activities 4. Explanation IV. Teaching Periods Two teaching hours Ⅴ. Teaching procedures Step one Introduction Mass media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. Collectively, the communications media, especially television, radio, and newspapers, that reach the mass of the people. Mass media refers to those media that are designed to be consumed by large audiences through the agencies of technology. Media Education the process by which individuals learn the technical production skills associated with creating media texts. Traditionally, it has not included the intellectual processes of