James A.O'Brien Introduction to Information Systems Eleventh Edition Strategic Uses of Information Technology Raise Build a Build a Strategy Barriers Strategic IT Strategic to Entry Platform Information Base IT Role Increase Leverage Use IT to amount of investment in provide investment or IS resources information to complexity of from operat- support firm's IT needed to ional uses to competitive compete strategic uses strategy Create New Enhance Outcome Increase Business Organizational Market Share Opportunities CollaborationJames A. O’Brien Introduction to Information Systems Eleventh Edition 7 Strategic Uses of Information Technology Raise Barriers to Entry Build a Strategic IT Platform Build a Strategic Information Base Increase amount of investment or complexity of IT needed to compete Use IT to provide information to support firm’s competitive strategy Leverage investment in IS resources from operat￾ional uses to strategic uses Increase Market Share Create New Business Opportunities Enhance Organizational Collaboration Strategy IT Role Outcome