Learning objectives 9. Describe the delivery of digital products and online entertainment 10. Discuss various e-tail consumer aids, including comparison-shopping aids 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing 12 Describe reintermediation channel conflict. and personalIzation in e-talling Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 4 Learning Objectives 9. Describe the delivery of digital products and online entertainment. 10. Discuss various e-tail consumer aids, including comparison-shopping aids. 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 12. Describe reintermediation, channel conflict, and personalization in e-tailing