(四)教学方法与手段 介绍本章教学主要采用的方法和手段为课堂讲授、多媒体教学、网络辅助教学、 分组讨论、课堂讨论等 Topic One:Marketing 2 The Real Truth about Beauty:A Global Report (一）目的与要求 1.Reading business article about marketing strategy 2.Knowing some business knowledge about marketing 3.思政元素：本部分涉及营销策略的阅读以及市场营销知识的涉略，讲解时引 导学生了解我国的实体经济的建设，让学生明白实体经济是我国经济发展、 在国际经济竞争中赢得主动的根基 This part involves the information about marketing strategies and business knowledge about marketing.During this lesson,by introducing the constructions of China's substantial economy,lectures can guide students to understand that the substantial economy is the foundation of China's economic development and it plays an essential role in winning initiative in the international economic competition. () 教学内容 1.主要内容 About the study Foreword by Sylvia Lagnado-Global Brand Director,Dove Foreword by DR.Nancy Etcoff-Harvard university Forward by DR.Susie Orbach-The London school of economics Study methodology Women's relationship to their own beauty Perceptions of how beauty is Portrayed in popular culture What make women feel beautiful? Beauty,physical attractiveness and the role of grooming and cosmetic surgery. Telling the real truth about beauty. What women want:the media and truth talking about beauty Conclusion and implications. 2.基本概念和知识点 What is marketing Marketers job is dealing with customers. 66 (四) 教学方法与手段 介绍本章教学主要采用的方法和手段为课堂讲授、多媒体教学、网络辅助教学、 分组讨论、课堂讨论等。 Topic One: Marketing 2 The Real Truth about Beauty: A Global Report (一) 目的与要求 1. Reading business article about marketing strategy 2. Knowing some business knowledge about marketing 3. 思政元素：本部分涉及营销策略的阅读以及市场营销知识的涉略，讲解时引 导学生了解我国的实体经济的建设，让学生明白实体经济是我国经济发展、 在国际经济竞争中赢得主动的根基。 This part involves the information about marketing strategies and business knowledge about marketing. During this lesson, by introducing the constructions of China’s substantial economy, lectures can guide students to understand that the substantial economy is the foundation of China’s economic development and it plays an essential role in winning initiative in the international economic competition. (二) 教学内容 1.主要内容 About the study Foreword by Sylvia Lagnado-Global Brand Director, Dove Foreword by DR.Nancy Etcoff-Harvard university Forward by DR. Susie Orbach-The London school of economics Study methodology Women’s relationship to their own beauty Perceptions of how beauty is Portrayed in popular culture What make women feel beautiful? Beauty, physical attractiveness and the role of grooming and cosmetic surgery. Telling the real truth about beauty. What women want: the media and truth talking about beauty Conclusion and implications. 2. 基本概念和知识点 What is marketing Marketers job is dealing with customers