Take Something Home Business enterprise has only two basic functions: marketing and innovation Peter Drucker There is only one valid definition of business purpose- to create a customer Peter Drucker Marketing exists to make selling redundant. Theodore Levitt The management process responsible for identifying, anticipating, and satisfying customer requirements profitably. chantered Institute of Marketing Take Something home Marketing is not the art of cleverly disposing of what you make, marketing is the art (and science) of creating genuine customer(end user) value. Philip Kotler O Copy rights reserved, Zou Deqian 1919 37 © Copy rights reserved, Zou Deqiang Take Something Home The management process responsible for identifying, anticipating, and satisfying customer requirements profitably. Chartered Institute of Marketing There is only one valid definition of business purpose - to create a customer. Peter Drucker Marketing exists to make selling redundant. Theodore Levitt Business enterprise has only two basic functions: marketing and innovation. Peter Drucker 38 © Copy rights reserved, Zou Deqiang Take Something Home Marketing is not the art of cleverly disposing of what you make, marketing is the art (and science) of creating genuine customer (end￾user) value. Philip Kotler