Textual analysis Learn how to write a case study Case 1 travelocity takes e-Business a long way 1. Paragraph 2 Analysis Opinions What opinion is given? This is why the site goes beyond emphasizing price to feature vacation packages and hotel choices more prominently -a change that has increased sales of these lucrative offerings dramaticallyTextual analysis Learn how to write a case study • Case 1 Travelocity takes e-Business a long way 1. Paragraph 2 Analysis & Opinions • What opinion is given? – This is why the site goes beyond emphasizing price to feature vacation packages and hotel choices more prominently – a change that has increased sales of these lucrative offerings dramatically