Analysis of Wal-Mart's performances in global markets 杨健0120329038 Wal-Mart is big and has been steadily growing,but there are some performances evaluations of global markets showing that its achievements are gilding. In my opinion,the gilding achievements of Mal-Mart mainly attributed to its non-appropriate strategies in different markets.To the problem of some emerging situations in the world,its responses to the market changes are slow. First of all,the different needs of the market,pattern,concept of consumption is different,consumption level,consumption habits are also different,but Mal-Mart did not make different policy,for instance,Chinese markets,consumption differences, market structure,it's not appropriate to copy his successful experience in the United states.The goods sold in North America and South America are not commonly used goods in China.China is an independent market,it's not suitable for the local distribution mode,follow the North American aggressive pricing strategy,copy the United States membership and so on,so the key problem is Mal-Mart doesn't make suitable strategies in china. Secondly,Mal-Mart's globalization is slow.Mal-Mart to enter the South American market,Carrefour in the South American market development is relatively mature.In South America,tender Mal-Mart face already stand firm Carrefour,his influence,business strategies,the reaction speed is far less than the Carrefour,which enabled him to South America almost can't do anything Finally,Mal-Mart's slow response to market changes is an important cause of his failure.In the face of his Brazil postponed check payment on the slow response,the local beginning to have the payment for it any attention is a direct result of deferred payment after mass popularity when he was just beginning to accept this mode of payment.Mal-Mart's slow response to the market changes is also reflected in the United States after the failedfailed to quickly copy the experience that failure,timely amendments and come up with better coping strategies,which makes Mal-Mart failure more thoroughlyAnalysis of Wal-Mart’s performances in global markets 杨健 0120329038 Wal-Mart is big and has been steadily growing, but there are some performances evaluations of global markets showing that its achievements are gilding. In my opinion, the gilding achievements of Mal-Mart mainly attributed to its non-appropriate strategies in different markets. To the problem of some emerging situations in the world, its responses to the market changes are slow. First of all, the different needs of the market, pattern, concept of consumption is different, consumption level, consumption habits are also different, but Mal-Mart did not make different policy, for instance, Chinese markets, consumption differences, market structure, it’s not appropriate to copy his successful experience in the United states. The goods sold in North America and South America are not commonly used goods in China. China is an independent market, it’s not suitable for the local distribution mode, follow the North American aggressive pricing strategy, copy the United States membership and so on, so the key problem is Mal-Mart doesn’t make suitable strategies in china. Secondly, Mal-Mart’s globalization is slow. Mal-Mart to enter the South American market, Carrefour in the South American market development is relatively mature. In South America, tender Mal-Mart face already stand firm Carrefour, his influence, business strategies, the reaction speed is far less than the Carrefour, which enabled him to South America almost can't do anything. Finally, Mal-Mart’s slow response to market changes is an important cause of his failure. In the face of his Brazil postponed check payment on the slow response, the local beginning to have the payment for it any attention is a direct result of deferred payment after mass popularity when he was just beginning to accept this mode of payment. Mal-Mart’s slow response to the market changes is also reflected in the United States after the failed failed to quickly copy the experience that failure, timely amendments and come up with better coping strategies, which makes Mal-Mart failure more thoroughly