Introduction > Analysis Opinions > Solutions Justifications Disagreement occurred between the ceo and the chairman about the possible solutions towards this issue. Ben's idea CEOs idea Short-term low-cost measures Long-term costly risky measures To charge their suppliers fees for To make showrooming difficult promotions and access to prime shelf space Offense More helpful and attentive employees d Price war: More aggressive discounts A smaller-store format Price war 2 To get suppliers to impose · A curated product mix minimum advertised prices on their online Knowledgeable salespeople retailers · Follow-up services. Group 3 AnalysisIntroduction >> Analysis & Opinions >> Solutions & Justifications Disagreement occurred between the CEO and the chairman about the possible solutions towards this issue. Ben’s idea CEO’s idea Short-term low-cost measures Long-term costly risky measures Defense: • To make showrooming difficult. Offense: • Price war1: More aggressive discounts. • Price war2: To get suppliers to impose minimum advertised prices on their online retailers. • A curated product mix. • Knowledgeable salespeople. • Follow-up services. • More helpful and attentive employees. • A smaller-store format. • To charge their suppliers fees for promotions and access to prime shelf space. 3