同濟大学 TONGJI UNIVERSITY What is a Business Plan? A Business Plan can be defined as: A formal report detailing the marketing strategy,production costing and financial implications of a business start up Its main purposes are to: >Identify strengths and weaknesses of the business idea >Highlight the financial risks involved >Help to plan the business >Help to obtain FINANCE mPossible sources include: ，Family and Friends ◆Bank ◆Venture Capitalists