莲 制卧台贸多上考 营销学原理 Related literature--Books and periodicals as recommended (see the list). 2.Exercises and Examinations: A.Reading Tests.You are expected to do six period reading tests/quizzes,the score of which will account for 10%of the total term grades. B.Case Analysis.Some company cases will be discussed in class.Each group is supposed to be in charge of one case by writing down the answers to the given questions and present them in class to stimulate more discussion.The performance of everyone will be evaluated and scores will come up to 20% of the term grades. C.Simulation Game.The Marketing Game is a competitive marketing strategy simulation developed to aid marketing learning.Students assume responsibility for developing a firm's marketing strategy.Student teams compete in industries of four firms each.Each team will submit marketing plan of three subsequent periods.Grading of each team will be calculated according to the accumulative profit during the three periods.The team that earns the highest profit (P)will be graded 20,while the lowest (P)14.The two teams in between in the same industry will get:14+6x (P-P)/(P,-P4). D.Final Exam.The final examination will largely be an objective test of your command of the principles learned during the term.The results of the exam will account for 60% of your total term grades. 3.Grading Criteria: Assignments Points Reading Tests Average 10 Case Study and Presentation (teamwork) 20 Simulation Game 20 Final Examination 50 第3页共28页营销学原理 ·Related literature -- Books and periodicals as recommended (see the list). 2. Exercises and Examinations: A. Reading Tests. You are expected to do six period reading tests/quizzes, the score of which will account for 10% of the total term grades. B. Case Analysis. Some company cases will be discussed in class. Each group is supposed to be in charge of one case by writing down the answers to the given questions and present them in class to stimulate more discussion. The performance of everyone will be evaluated and scores will come up to 20% of the term grades. C. Simulation Game. The Marketing Game is a competitive marketing strategy simulation developed to aid marketing learning. Students assume responsibility for developing a firm’s marketing strategy. Student teams compete in industries of four firms each. Each team will submit marketing plan of three subsequent periods. Grading of each team will be calculated according to the accumulative profit during the three periods. The team that earns the highest profit (P1) will be graded 20, while the lowest (P4) 14. The two teams in between in the same industry will get: 14+6 ×（Pi -P4）/ (P1-P4). D. Final Exam. The final examination will largely be an objective test of your command of the principles learned during the term. The results of the exam will account for 60% of your total term grades. 3. Grading Criteria: Assignments Points Reading Tests Average 10 Case Study and Presentation (teamwork) 20 Simulation Game 20 Final Examination 50 第3页 共28页