The marketing concept's five elements (described in Figure 1-4)are crucial to the long-term success of a good service, organization, person, place, or idea a consumer orientation a market- driven approach, a value-based philosophy, an integrated d marketing focus and a goal orientation IBUS 166 CULTURE Lars Pemer. InstructorIBUS 166 CULTURE Lars Perner, Instructor 5 The marketing concept's five elements (described in Figure 1-4) are crucial to the long-term success of a good, service, organization, person, place, or idea: a consumer orientation, a market￾driven approach, a value-based philosophy, an integrated marketing focus, and a goal orientation