Definition 1-6 Marketing is a societal process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. -Kotler Armstrong (p.5) 计至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 Marketing is a societal process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. -- Kotler & Armstrong (p. 5) Definition 1－6