James A.O'Brien Introduction to Information Systems Eleventh Edition 6 Strategic Uses of Information Technology Im proving Promote Locking in Strategy Business Business Customers Process Innovation and Suppliers IT Role Use IT to Use IT to -Use IT to reduce costs create new improve quality of doing products or .Use IT to link business services business to customers and suppliers Create New Maintain Valuable Outcome Enhance Business Customers and Efficiency Opportunities Relationships James A. O’Brien Introduction to Information Systems Eleventh Edition 6 Strategic Uses of Information Technology Improving Business Process Promote Business Innovation Locking in Customers and Suppliers Use IT to reduce costs of doing business •Use IT to improve quality •Use IT to link business to customers and suppliers Use IT to create new products or services Enhance Efficiency Create New Business Opportunities Maintain Valuable Customers and Relationships Strategy IT Role Outcome