Introduction > Analysis Opinions > Solutions Justifications Comparative analysis--Industry analysis: from traditional retail to new retail 1 From traditional retail to new retail New retail core competitiveness Channel M Targeting FOR RETAILERS, BRANDS, E-PLATFORMS Oriented Production customers AND CONCEPTS STORES Increased New metrics Higher Minichannel visibility strategy reca stock management, customer flow management, Product Mass Nurturing FOR THE CUSTOMER Oriented Customization/fans Qualit Catering to Social Marketing Local services Personalized A memorable Value for money individualistic (e.g. click and collect) services experience (e.g. available online (practical, informative, fun, etc.) 3New retail 020 comparative analysis 2)④ Lower prices 24/7 No need to go Being able Getting Ensuring that 56% hopping to a store to see, touch products products are 46% 40% and try goods immediately suitable 53% 33% Group 3 Analysis 6Comparative analysis——Industry analysis: from traditional retail to new retail. Introduction >> Analysis & Opinions >> Solutions & Justifications Product Oriented Channel Oriented Mass Production Targeting customers Mass Customization Nurturing fans Quality Value for money Catering to individualistic Social Marketing Past Now 1 From traditional retail to new retail 2 New retail core competitiveness Online Offline 3 New retail O2O comparative analysis 6