RESEARCH REQUIREMENT GUIDELINES One of the goals of Marketing Management is to introduce you to the marketing research process. To fulfill this requirement you must earn three credits. (You earn a cred it by participating in either an experiment or by writing a short paper). You may complete any combination of written assignments and experiments as long as the total is three Because the research requirement is a critical part of Marketing Management, if you fail to complete this requirement you will get an"incomplete" in the course and will have to participate in experiments or write the papers in the next semester, or receive an"F"in the course How to Complete the Written Assignments The purpose of the written assignments is to familiarize you with the research process Each assignment should take a maximum of one hour. These written assignments must be turned in on the last day of class. Each assignment will be graded on a pass/ fail basis Written Assignment Topics: Using the Intermet to obtain Marketing Information Each of these three assignments will enrich your understanding of how the Internet can be used to obtain marketing information Written Research Assignment #1: Perseus Perseus Development Corporation sells software that allows a user to create on-line questionnaires that can be distributed by e-mail or used on the Internet. To see samples of on-linequestionnairesgotothepeRseusWebSite(www.perseus.comandthenclickon survey samples which is under survey tips would be the advantages and disadvantages of using on-line surveys to develop ner Now assume that you are working for a company that makes and sells computers. wh products? What would be the advantages and disadvantages if you worked for a company like pizza hut? Research Assignment 2: Design an Internet questionnaire LookattheNewProductDevelopmentsurveyonthePerseussite(www.perseus.com) under survey samples. Assume you work for McDonald's at their headquarters. The company wants to survey franchisee owners (not customers )to get their reactions to a new piece of equipment for the indoor playgrounds. How would you modify the Perseus questionnaire to get the necessary information?13 RESEARCH REQUIREMENT GUIDELINES One of the goals of Marketing Management is to introduce you to the marketing research process. To fulfill this requirement you must earn three credits. (You earn a credit by participating in either an experiment or by writing a short paper). You may complete any combination of written assignments and experiments as long as the total is three. Because the research requirement is a critical part of Marketing Management, if you fail to complete this requirement you will get an "incomplete" in the course and will have to participate in experiments or write the papers in the next semester, or receive an "F" in the course. How to Complete the Written Assignments The purpose of the written assignments is to familiarize you with the research process. Each assignment should take a maximum of one hour. These written assignments must be turned in on the last day of class. Each assignment will be graded on a pass/ fail basis. Written Assignment Topics: Using the Internet to obtain Marketing Information Each of these three assignments will enrich your understanding of how the Internet can be used to obtain marketing information. Written Research Assignment #1: Perseus Perseus Development Corporation sells software that allows a user to create on-line questionnaires that can be distributed by e-mail or used on the Internet. To see samples of on-line questionnaires go to the Perseus Web Site (www.perseus.com) and then click on survey samples which is under survey tips. Now assume that you are working for a company that makes and sells computers. What would be the advantages and disadvantages of using on-line surveys to develop new products? What would be the advantages and disadvantages if you worked for a company like Pizza Hut? Research Assignment 2: Design an Internet questionnaire Look at the New Product Development survey on the Perseus site (www.perseus.com) under survey samples. Assume you work for McDonald's at their headquarters. The company wants to survey franchisee owners (not customers) to get their reactions to a new piece of equipment for the indoor playgrounds. How would you modify the Perseus questionnaire to get the necessary information?