Each assignment and project will provide you with a set of instructions and guidelines. Examinations are closed book/notes/ computer/PDA/ iPod(the idea should be clear). We will discuss their format in due course Course Perspective and description The Internet and related information technologies have caused the cost of many kinds of interactions to plummet. As a result, new ways of organizing commercial transactions have emerged: electronic commerce. The most obvious changes are incremental -faster and less costly ways of doing the same things we now do. But the underlying transformation is more fundamental discovering entirely new things to do, and new ways in which to do them by Internet technologies. and to malyze the impact these technologies and business models have on led Our goal in this class is to discuss the new business models in electronic commerce that have been ena industries, firms and people. We will inform our discussions with insights from data and conceptual frameworks that can guide us We will begin with a review of current Ecommerce technologies. We will then introduce the most popula Ecommerce business models and the fundamental economic and marketing principles that drive the growth of Ecommerce. The main section of the course looks at how Ecommerce has changes the strategies of various firms and the structure of the industries that these firms are in Concepts drawn from economics and marketing(e. g, information asymmetries, efficient markets, transaction costs, switching costs, network effects, adverse selection) will be introduced and used to understand those impacts. to recognize how businesses can successfully leverage these technologies, we will therefore go beyond the technology itself and investigate some key questions. For example Which industries in the eMt domain are most threatened by the growing infrastructure for How does geography affect markets, industries, and firm strategies on the Internet? Which industries are most threatened by the growing infrastructure for e Commerce? How will increased transparency affect the balance of power between consumers and firms? How will internet markets affect the pricing, positioning and availability of products and the physical world? What type of channel conflict can arise on the Internet and how is it solved? How does Internet marketing differ from traditional marketing? What are the key factors in online advertising? What role can search engines play in this regard? What is the economic value of textual information in online markets? What is impact of electronic word-of-mouth and how can it be me What is the impact of online social networks and online communities on businesses How are online auctions affecting bu What are the key financial information systems used in electronic markets?Each assignment and project will provide you with a set of instructions and guidelines. Examinations are closed book/ notes/ computer/ PDA/ iPod (the idea should be clear). We will discuss their format in due course. Course Perspective and Description The Internet and related information technologies have caused the cost of many kinds of interactions to plummet. As a result, new ways of organizing commercial transactions have emerged: electronic commerce. The most obvious changes are incremental - faster and less costly ways of doing the same things we now do. But the underlying transformation is more fundamental - discovering entirely new things to do, and new ways in which to do them. Our goal in this class is to discuss the new business models in electronic commerce that have been enabled by Internet technologies, and to analyze the impact these technologies and business models have on industries, firms and people. We will inform our discussions with insights from data and conceptual frameworks that can guide us. We will begin with a review of current Ecommerce technologies. We will then introduce the most popular Ecommerce business models and the fundamental economic and marketing principles that drive the growth of Ecommerce. The main section of the course looks at how Ecommerce has changes the strategies of various firms and the structure of the industries that these firms are in. Concepts drawn from economics and marketing (e.g., information asymmetries, efficient markets, transaction costs, switching costs, network effects, adverse selection) will be introduced and used to understand those impacts. To recognize how businesses can successfully leverage these technologies, we will therefore go beyond the technology itself and investigate some key questions. For example: Which industries in the EMT domain are most threatened by the growing infrastructure for eCommerce? How does geography affect markets, industries, and firm strategies on the Internet? Which industries are most threatened by the growing infrastructure for eCommerce? How will increased transparency affect the balance of power between consumers and firms? How will internet markets affect the pricing, positioning and availability of products and services in the physical world? What type of channel conflict can arise on the Internet and how is it solved? How does Internet marketing differ from traditional marketing? What are the key factors in online advertising? What role can search engines play in this regard? What is the economic value of textual information in online markets? What is impact of electronic word-of-mouth and how can it be measured? What is the impact of online social networks and online communities on businesses? How are online auctions affecting businesses? What are the key financial information systems used in electronic markets?