Global media Print publications providing global coverage with regional language and content editions Pan-regional radio and television, the Internet Important global media characteristics Targetability Client-compatible editorial Editorial quality Who advertises in global media? Airline. financia/ services telecommunication, automobile, and tobacco companles Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 20-12 Global Media Print publications providing global coverage with regional language and content editions. Pan-regional radio and television, the Internet Important global media characteristics • Targetability • Client-compatible editorial • Editorial quality Who advertises in global media? • Airline, financial services, telecommunication, automobile,and tobacco companies