How did Nike build its brand? 11-21 >Superior products >Symbol of sport spirit and healthy life >Links with sport stars >Outstanding integrated marketing communication 制卧经价蜀易大考 国际商学院市场营销学系How did Nike build its brand? ¾Superior products ¾Symbol of sport spirit and healthy life ¾Links with sport stars ¾Outstanding integrated marketing communication 11 －21 11 －21