Chapter Questions What is a product? How to understand a product at attribute level? How to manage a product mix? What to do with product life cycle(PLC)? How to work on new product development (NPD) and innovation diffusion? What's the relevance of product and service to experience? O Copy rights reserved, Zou Deqiang2 2 © Copy rights reserved, Zou Deqiang Chapter Questions • What is a product? • How to understand a product at attribute level? • How to manage a product mix? • What to do with product life cycle (PLC)? • How to work on new product development (NPD) and innovation diffusion? • What’s the relevance of product and service to experience?