What is Wholesaling? 15-4 >All the activities involved in selling goods and services to those buying for resale or business use. >Wholesaler-those firms engaged primarily in wholesaling activity. >Wholesalers buy mostly from producers and sell mostly to: Retailers, >Industrial consumers,and Other wholesalers 制卧价蜀易大考 国际商学院市场营销学系What is Wholesaling? ¾ All the activities involved in selling goods and services to those buying for resale or business use. ¾ Wholesaler - those firms engaged primarily in wholesaling activity. ¾ Wholesalers buy mostly from producers and sell mostly to: ¾ Retailers, ¾ Industrial consumers, and ¾ Other wholesalers 15 － 4 15 － 4