《产品发布与运维》课程教学大纲 一、课程基本信息 课程代码：19170273 课程名称：产品发布与运维 英文名称：Product launch and operational maintenance 课程类别：专业课 时：48学时 学 分：3学分 适用对象：数字媒体艺术本科专业 考核方式：课程设计 选修课程：无 二、课程简介 《产品发布与运维》是数字煤体艺术本科专业的专业基础课程之一，比较全面地 介绍了产品发布与运营维护的基本原理、基础知识和基本技巧。产品发布与运维课程 主要由三个板块组成 一产品发布、产品运营和产品维护。课程内容与设计学、用户 体验、营销学、广告学等相关领域互相影响、互相渗透，是一门综合性学科。随着互 联网和数字媒体在社会生活中的兴起，产品的发布和运维也越来越受到人们的重视 数字媒体艺术专业作为广东财经大学艺术与设计学院的一个特色重点方向，其专业的 学生必须要熟悉必要的产品发布和运维知识，获得相关技能和意识。学习产品发布的 基本知识、原理和技巧，培养敏锐的产品运营意识，是数字媒体艺术专业学生掌握本 专业有效技能的一个重要前提。 Product launch and operational maintenance is one of the professional foundation courses of digital media art undergraduate major.It comprehensively introduces the basic of three parts product ch,product operation and product maintenance.It is a new comprehensive subject,which influences and permeates with design,user experience, marketing.advertising and other related theories.With the rise of internet and digital media in social life,the position and role of product launch and maintenance are increasingly valued by people.The digital media art maior is a characteristic and key direction of the School of Art and Design at Guangdong Uni ersity of Finance nd Economics.Its stu ents must be familiar with necessary product launch and operational maintenance knowledge,and have relevant skill and awareness.It is an important prerequisite for them to learn the basic principles.knowledge and skills of product launch.and cultivate a sensitive sense of product operation.1 《产品发布与运维》课程教学大纲 一、课程基本信息 课程代码：19170273 课程名称：产品发布与运维 英文名称：Product launch and operational maintenance 课程类别：专业课 学 时：48 学时 学 分：3 学分 适用对象：数字媒体艺术本科专业 考核方式：课程设计 选修课程：无 二、课程简介 《产品发布与运维》是数字媒体艺术本科专业的专业基础课程之一，比较全面地 介绍了产品发布与运营维护的基本原理、基础知识和基本技巧。产品发布与运维课程 主要由三个板块组成——产品发布、产品运营和产品维护。课程内容与设计学、用户 体验、营销学、广告学等相关领域互相影响、互相渗透，是一门综合性学科。随着互 联网和数字媒体在社会生活中的兴起，产品的发布和运维也越来越受到人们的重视。 数字媒体艺术专业作为广东财经大学艺术与设计学院的一个特色重点方向，其专业的 学生必须要熟悉必要的产品发布和运维知识，获得相关技能和意识。学习产品发布的 基本知识、原理和技巧，培养敏锐的产品运营意识，是数字媒体艺术专业学生掌握本 专业有效技能的一个重要前提。 Product launch and operational maintenance is one of the professional foundation courses of digital media art undergraduate major. It comprehensively introduces the basic principles, knowledge and skills of product launch and operational maintenance. The course is composed of three parts: product launch, product operation and product maintenance. It is a new comprehensive subject, which influences and permeates with design, user experience, marketing, advertising and other related theories. With the rise of internet and digital media in social life, the position and role of product launch and maintenance are increasingly valued by people. The digital media art major is a characteristic and key direction of the School of Art and Design at Guangdong University of Finance and Economics. Its students must be familiar with necessary product launch and operational maintenance knowledge, and have relevant skill and awareness. It is an important prerequisite for them to learn the basic principles, knowledge and skills of product launch, and cultivate a sensitive sense of product operation