Application Case 6.1 Big Data Analytics Helps Luxottica Improve its Marketing Effectiveness Questions for Discussion 1.What does "big data mean to Luxottica? 2. What were their main challenges? 3. What were the proposed solution and the obtained results? Copynight@ 2014 Pearson Education, Inc Slide 6-11Copyright © 2014 Pearson Education, Inc. Slide 6 - 11 Application Case 6.1 Big Data Analytics Helps Luxottica Improve its Marketing Effectiveness Questions for Discussion 1. What does “big data” mean to Luxottica? 2. What were their main challenges? 3. What were the proposed solution and the obtained results?