e视人苦 LEARNING OBJECTIVES After completing this topic you should know Know what are the key methods for tracking and identifying opportunities in the macroenvironment Know what are some important macroenvironment developments 2008-3-10 Marketing Management ( UG)2008-3-10 Marketing Management (UG) 2 LEARNING OBJECTIVES • After completing this topic, you should know: – Know what are the key methods for tracking and identifying opportunities in the macroenvironment – Know what are some important macroenvironment developments