Value Creation is Dynamic and Iterative Real world is not static Changes in stakeholder values Changes in who are the stakeholders 7-D. Nightingale-@2002 Massachusetts Institute of Technology7 - D. Nightingale - © 2002 Massachusetts Institute of Technology Value Creation is Dynamic and Iterative ƒ Real world is not static ƒ Changes in stakeholder values ƒ Changes in who are the stakeholders