James A.O'Brien Introduction to Information Systems Eleventh Edition 16 Chapter Summary Information systems can play several strategic roles in business. The Internet,intranets,extranets,and other Internet-based technologies can be used strategically for e-business and e-commerce that provide a competitive advantage. A key strategic use of Internet technologies is to build an e-business which develops its business value by making customer value its strategic focus. James A. O’Brien Introduction to Information Systems Eleventh Edition 16 • Information systems can play several strategic roles in business. • The Internet, intranets, extranets, and other Internet-based technologies can be used strategically for e-business and e-commerce that provide a competitive advantage. • A key strategic use of Internet technologies is to build an e-business which develops its business value by making customer value its strategic focus. Chapter Summary