Adoption of Innovations 3-15 Early Majority Late Majority Early Adopters 34% 34% Laggards Innovators 13.5% 16% 2.5% Time of Adoption Early Late ”制卧价策易大考 国际商学院市场营销学系Percentage of Adopters Time of Adoption Early Late Early Adopters Early Majority 2.5% 13.5% 34% 34% 16% Laggards Late Majority 3－15 3－15 Innovators Adoption of Innovations Adoption of Innovations