四川建筑职业技术学院 授课教案 Unit 1 Public relations Teaching Objective 1. Topic A.文出提要 PR aims at winning public confidence and goodwill, giving a business or other ganization information, telling the pubic about a companys activities, plans or ideas and being on good terms with the public. It requires thoughtfulness about others beliefs interests and feelings. The ways to set up a public image include making speeches, distributing pamphlets and booklets, producing films, undertaking public service projects and hiring independent Pr firms B.角解 1. action n 1.行动,做法 A man of action is not content to talk 讲求行动的人不以空谈为满足 2.行为,所做之事 .We shall judge you by your actions, not by your promises 我们将凭你的行为,而不以你的诺言来评判你 3/明週 bring an action against sb.对某人提起诉讼 Since the debtor didn t mean to pay back all the debts, we had to bring an action 四既然务人无意偿还所有的债多,我们不得不对其提起诉讼 船菠巧同源派生词: actionable ad可控诉的 短 /take action采取行动,开始行动 2. affect v 1.影响 The changes in taxation will affect us greatly 税法的变更将深深影响我们。 2.感动,感染 Everyone was much affected by the sad news that the word trade center was smashed 世贸中心被毁的凄惨消息令大家十分难过。 3.假装,装作 Shes always trying to affect an american accent 朱瑞娜基础科学系英语教研室 第1页四 川 建 筑 职 业 技 术 学 院 授 课 教 案 朱瑞娜 基础科学系英语教研室 第 1 页 2005 年 Book II Unit 1 Public Relations ⚫ Teaching Objective ⚫ 1. Topic Text A A.课文内容提要 PR aims at winning public confidence and goodwill, giving a business or other organization information, telling the pubic about a company’s activities, plans or ideas and being on good terms with the public. It requires thoughtfulness about other’s beliefs, interests and feelings. The ways to set up a public image include making speeches, distributing pamphlets and booklets, producing films, undertaking public service projects and hiring independent PR firms. B.词汇详解 1. action n. 1.行动，做法 •A man of action is not content to talk. 讲求行动的人不以空谈为满足。 2.行为，所做之事 •We shall judge you by your actions, not by your promises. 我们将凭你的行为，而不以你的诺言来评判你。 3.[常用短语] bring an action against sb.对某人提起诉讼 •Since the debtor didn’t mean to pay back all the debts, we had to bring an action against him. 既然债务人无意偿还所有的债务，我们不得不对其提起诉讼。 [记忆技巧]同源派生词：actionable adj.可控诉的 [常用短语] take action 采取行动，开始行动 2.affect v. 1.影响 •The changes in taxation will affect us greatly. 税法的变更将深深影响我们。 2.感动，感染 •Everyone was much affected by the sad news that the word trade center was smashed. 世贸中心被毁的凄惨消息令大家十分难过。 3.假装，装作 •She’s always trying to affect an American accent