Lesson Twelve Beautiful idea Abstract: The article tells a story about a beautiful idea how L Oreol, the global beauty giant, refocused its marketing machine on black and asian consumers to spur growth Key words: L Oreol; chronological and cultural differences: consumers: ethnic- beauty marketLesson Twelve Beautiful Idea Abstract: The article tells a story about a beautiful idea how L' Oreol, the global beauty giant, refocused its marketing machine on black and Asian consumers to spur growth. Key words: L' Oreol; chronological and cultural differences; consumers; ethnic￾beauty market