Worldwide Media Strategy y Challenges of country and regional differences Cultural, ethnic, regulatory, demographic Responses to challenges Social responsibility (Cause-related marketing) Sound management systems excellent communications Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 20-2 Worldwide Media Strategy Challenges of country and regional differences • Cultural, ethnic, regulatory, demographic Responses to challenges • Social responsibility (Cause-related marketing) • Sound management systems • excellent communications