1.1.2 the concept of consumer rights Consumer rights, refer to consumer enjoy rights that are confirmed and protected by the laws and regulations The first person who put forward the concept of consumer rights systematically is the American President Kennedy. On March 15, 1962, he first proposed the famous four rights of consumers• 1.1.2 the concept of consumer rights • Consumer rights, refer to consumer enjoy rights that are confirmed and protected by the laws and regulations. • The first person who put forward the concept of consumer rights systematically is the American President Kennedy. • On March 15, 1962, he first proposed the famous "four rights" of consumers