EXamples of Value Propositions Demand States and Marketing Tasks Company and Target Value Product Customers Benefits Price Proposition Perdue Tenderness 10% More tender (chicken) conscious premium golden chicken at consumers of a moderate chicken premium price Volvo Safety- Durability 20% The safest most (station conscIouS and safety premium durable wagon in wagon) upscale which your family families can ride Domino s Convenience Delivery 15% A good hot pizza, (pizza) minded pizza speed and premium delivered to your lovers good quality door door within 30 minutes of ordering, at a moderate price5 Examples of Value Propositions Demand States and Marketing Tasks A good hot pizza, delivered to your door door within 30 minutes of ordering, at a moderate price 15% premium Delivery speed and good quality Convenience￾minded pizza lovers Domino’s (pizza) The safest, most durable wagon in which your family can ride 20% premium Durability and safety Safety￾conscious “upscale” families Volvo (station wagon) More tender golden chicken at a moderate premium price 10% premium Quality- Tenderness conscious consumers of chicken Perdue (chicken) Value Benefits Price Proposition Target Customers Company and Product